PremiumWalk

#overview

PremiumWalk sells imported shoes where every listing is a single physical pair — one size, one condition rating, its own real photographs. When it sells, it's gone.

That model breaks normal e-commerce assumptions (no stock quantities, no two buyers can hold the same item), so the store is a custom Next.js and Supabase build with its own cart holds, exchange flow, listing quality gate and cookie-free analytics.

#what-i-built

• Single-item inventory model: each listing is one physical pair, removed automatically once sold
• 30-minute cart reservation per pair and cash-on-delivery checkout
• 7-day exchange for store credit, order event log and phone blocklist
• Size-alert sign-ups — shoppers leave their size, and the admin panel lists who to message on WhatsApp when a matching pair is listed
• Filterable shop with URL-based filters and sorting, plus brand, size and brand-plus-size landing pages
• Admin panel: dashboard metrics, listing editor with bulk actions, orders, exchanges, customers, brands, reviews, photo storage, visitors and price comparables
• Listing quality gate that scores every listing against a written standard before it goes live
• Image pipeline: client-side downscaling, one-by-one uploads and sharp WebP conversion, with a guard against stock photos
• Technical SEO: sitemap, robots, per-page metadata, generated OG images, indexability switch, Product/Offer/Brand/Organization/BreadcrumbList/ItemList structured data
• First-party, cookie-free analytics with daily-rotated visitor hashing
• Security headers, sign-in audit logging, backup and restore scripts, signed review links